How do you measure personal productivity?

If you can't measure it, you can't manage it.
That's why when Jason Echols over at Black Belt Productivity asked me chime in on the issue, I jumped at the opportunity. For him it came up in a comment on their post Sharing Notetaking Secrets:
Hi! My name is Mayra. I work as a Black Belt in a Mexican company. I want to know the best way to measure the performance of a BB. I mean, Which metrics are the most appropriate way to prove that a BB is reaching his/her objectives in the company (# of protects, savings, etc)? Thanks for your help!
So, following are a few thoughts on measuring personal productivity; please share yours.
What is a metric?
I'm sure my mathematics and sciences expert readers can address the this rigorously, but here's a definition that made sense to me. From Performance management glossary:
Metric (also called measure): Term used in commercial organisations to describe a standard used to communicate progress on a particular aspect of the business. Measures typically are quantitative in nature, conveyed in numbers, dollars, percentages, etc. (e.g., $ of revenue, headcount number, % increase, survey rating average, etc.) though they may be describing either quantitative (e.g., sales made) or qualitative (e.g., employee motivation) information.
In Value-Based Fees (VBF), Alan Weiss puts metrics in a central role during the proposal process. His definition (he calls them "measures"): "Those objective or subjective (anecdotal) criteria that will indicate progress and, eventually, completion for client and consultant." I found useful Weiss's list of three types of metrics:
- Short-term measures. These would include weekly sales reports, monthly attrition reports, customer feedback forms, etc.
- Long-term measures. These would include departmental goals achieved, executive behavior change, changes in public image, etc.
- Client-specific measures. Virtually all clients will have some measures unique to their particular culture and business. These might include additional business sold by a call center, reduction in repetitive repair calls by an appliance company, renewed policies by an insurance firm, etc.
Do we need to measure productivity?
That said, there is a need to measure. For example, when promoting any productivity method it is helpful to have numbers showing typical results, with the thought being they're be more compelling than stories. Obtaining these is easier for larger firms with many clients and consultants. Some of those I'm familiar with are Sally McGhee, Kerry Gleeson, Chris Crouch, and The Paper Tiger.
However, even Sally McGhee (whose measures are integral to her process) admits that defining metrics may not be necessary for all personal objectives. My story is an example of that. When I adopted David Allen's Getting Things Done (GTD) methodology three or four years ago I noticed huge improvements in my life (you can find my litany in many posts). As a result I ended up leaving a wonderful job, switching careers, and starting my own productivity practice (see Commitment Time!, which Pam was kind enough to write about in I live for these emails). Did I measure number of emails in my inbox, number of projects completed, time spent in meetings, etc? Not at all! Instead, I felt at a deep level how much my perspective of how I look at my world (work and life) had shifted. In other words, I experienced the improvements on a qualitative (rather than quantitative) level.
(Interestingly, this one area in which I argue that GTD "cheats" by skipping. See 10 GTD "holes".)
What do you think? Are metrics necessary? In what cases?
Possible to measure?
If we take the "important to measure" perspective, what should we measure? When I spoke with Kerry he pointed out there's no easy answer to white collar measurement. As a huge fan of Koch's book The 80/20 Principle, I believe in getting the most important work done with the least amount of effort. As Laura Stack points out in Leave the Office Earlier, it's not about seat time (quantity), its about quality of work accomplished.
I liked this thought from Don't Measure My Productivity By Looking Over My Shoulder
...measure my work by its quality, not quantity. But hey, sure, if you're going to measure quantity, embrace the fact that we 21st century workers simply don't do the 9-to-5 that well. Let us decide where to place those 40 hours.
We should also consider goals: Are the objectives of the organization being better met after the techniques have been adopted? This implies the needs of the organization might beed to be taken into account. McGhee is also strong on this. Related is the article Increasing the Productivity of Office Staff, which states
In measuring office work, volume measures are seldom sufficient on their own. Output measures must also take into account the quality of the output, its timeliness, and cost. The effectiveness of the outputs is what matters, rather than the efficiency with which they were produced. For this reason the choice of productivity measures must be related to the purpose and objectives of the department and organization, and the needs of customers.
What do you think? Is it possible to create useful measures of white collar work? Is the organizational context important? Crucial?
A survey of measures
That said, there
- Unnecessary Interruptions and Distractions
- Poor Planning and Scheduling
- Unclear Priorities
- Excessive Paperwork and E-Document
- Ineffective Meetings
- Ineffective Delegation
When I asked Sally McGhee about this, she said they measure simple things, and are creating more and more advanced levels of metrics. She gave a few examples of the simple ones, including:
- how much email is in your inbox now and then six weeks after you have done the program,
- how much email is in your inbox and how much time do you spend processing email,
- how much time do you spend doing activities towards your objectives versus doing activities that do not support your objectives, and
- how much time do you spend working at home versus how much time do you want to reduce that.
Gleeson lists:
- how much time do you spend on your email,
- how much time do you spend looking for things,
- how much time do you spend in meetings, and
- how much time is consumed with interruptions.
However, beware measuring the wrong thing. From the software realm, a classic example is measuring lines of code. Wikipedia lists some disadvantages, with a main point is that numbers don't reflect effectiveness (writing the right code) and quality (some people can accomplish a lot more with less code). Freakonomics has some great examples that highlight the problem with incentives. One that comes to mind is airline flights being on time. With that incentive it's possible to rig the system to always be on time, say by defining "on time" to be much longer.
You can find a bit more on this in Productivity - Steps in measuring and increasing productivity, Increased productivity through incentives.
Pre- and post-tests
As far as using these kinds of metrics, pre- and post-tests are common. The best short article I could find was here. The approach is straightforward: Give the test before starting and compare to re-testing when done. Any of the examples given above would work. Some of the results McGhee shared: Reduce inbox by 75%, save 50 minutes/day finding & filing, 15% less time/wk in meetings, reduce interruptions by 60%, reduce time spent processing email 1 hr/day.
Comments from educators on the efficacy of these would be very helpful.
Consulting as teaching
Another dimension I've thought about is what's reasonable to measure. As an educator (with little formal experience) I've realized there's only so much I can control, which is especially relevant with regard to habit changes. That's why I always support clients rigorously for at least 30 days. Thus, any metrics that measure productivity have to take this into account. For example, I'm very comfortable guaranteeing a consult will finish with empty inboxes (paper, voice, email), the knowledge of how to handle any kind of incoming, how to break down projects, and generally how the system works. I can't guarantee it will stick over time; that depends very much on the individual, how motivated she is, and the match between her personal style of work and the method.
Thoughts?
You make the call
Ultimately, I suspect what's best is letting the person wanting productivity improvements herself decide the most appropriate metrics. This would be in the context of her goals, and those of the organization. Using one of the assessments above might be a good starting place, and would stimulate discussion and reflection. Regarding the mix of qualitative and quantitative measures, I think they'd come out during a frank discussion of objectives and challenges. Interestingly, Weiss says "the higher level your bar the more you can afford subjective measures in their metrics."
As I wrote in my Academic Productivity answers, I think the idea behind productivity is to do the most important work, with the least amount of effort, so we can spend more time doing what we love. (And yes, loving your work is wonderful.) With that in mind, we should put measurement in its proper place - as a tool for gauging whether the changes we make are effective.
References
- [1] This quote is often attributed to Peter Drucker, but a bit of digging indicates it's not that clear. Searching for the phrase - and the original "If you can measure it, you can mange it" - yields some surprises. For example, A Hacker's Guide to Project Management credits it to Tom DeMarco, who starts with it in his book Controlling Software Projects: Management, Measurement, and Estimates.
However, going back a bit, the book Measuring the Value of Information Technology says it was Lord Kelvin who originated it:It was the scientist Lord Kelvin who said, "When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind; it may be the beginning of knowledge, but you have scarcely in your thoughts advanced to the stage of science." Later, this statement was abbreviated to "if you can measure it, you can manage it," and "if you cannot measure it, you cannot manage it."
BUT, even further back the authors of Geography Matters! state "The Renaissance astronomer Rhaticus suggested that if you can measure something, then you have some control over it." Wikipedia has more at Rheticus.